Once voted “Sufferfest of the Year” by the Madison newspaper The Isthmus, “The Toughest One-Day Challenge Ride in the Midwest”, Horribly Hilly is a 100k, 150k or 200k bike ride through the Driftless region of Wisconsin. Due to growing popularity, registration to Horribly Hilly is decided on an annual lottery system. The day is finished off with high quality local food and beer. This is a “must do” event for any intense bikers in the Wisconsin area.